ZONG received an overwhelming response to its ‘100 pay 100’ offer – a special campaign to reward subscribers each time they recharge their balance. The ‘100 pay 100’ offer, as the name suggests, effectively doubles the balance of ZONG’s pre-paid subscribers automatically every time they re-charge it using Rs. 100 or more denomination scratch cards / mini load.
According to the package details, ZONG customers, on every load of Rs. 100, will get 100% extra recharge in the form of free minutes which can be used according to their tariff plan. 80% of the balance can be used to make on net calls while 20% can be used to make off net calls, the free balance can be used within three days.
The customer will be charged according to the prescribed package & pulse while the extra balance can only be utilized on voice calls.
“The ‘100 pay 100’ offer has created waves in the market and the ZONG subscribers have responded enthusiastically to this new offer. This unique offering is a huge inducement for mobile phone users to shift to the ZONG network,” said Salman Wassay, Head of Marketing ZONG.
ZONG’s strategy has always been to stay ahead, on the basis of network quality and customer focused products. ZONG’s products, he said, have always set the trend and in this respect ZONG can be regarded as the true market leader.
“We believe that customer satisfaction is a key to every business success. Following this golden rule, ZONG has always designed customer focused offers and packages that fulfill the customer needs.” Mr. Wassay added.
ZONG has outperformed in the third quarter of 2010 as it added 748,746 subscribers in its base, the highest numbers among the operators, latest statistics of Pakistan Telecommunication Authority (PTA) showed.