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Samsung Unveils Vision for Growth at MENA Forum in Vienna

Samsung Electronics Co. Ltd. has laid out a confident vision for continued growth and expansion in the region at the Samsung Middle East and North Africa (MENA) Forum held in Vienna. Samsung reinforced its leadership in markets such as home entertainment and mobile phones. Before a high-powered audience of media, dealers and partners, Samsung showcased a complete suite of its full 2010 product lineup, including the new award-winning solution of full 3D HD entertainment products.

Samsung also unveiled exciting new products in emerging categories like home appliances, digital imaging, PCs and printers. Last year, the company posted record revenues of nearly $118 billion and a full-year operating profit of close to $9.4 billion.  Samsung also reaffirmed its commitment to its new green (Environmental) initiatives.

The Country Manager, Samsung Pakistan, Mr. Steve Han said, “In 2010 we must continue with innovation and design to meet the needs of our consumers. We are putting the environment first, through sustainable practices and programs.”

In April, Samsung will be the first to deliver a range of Full HD 3D televisions (LED, LCD and plasma), and AV products like 3D Blu-ray, 3D home theater systems, 3D glasses and 3D content. These feature Internet@TV, with Video-on-Demand access to Samsung Apps. It will introduce four high-end digital cameras and ultra compact camcorders in 2010 – the EX1, the WB 2000, the HMX-U20 and 8 new NX10 lenses offering Full-HD video and built-in USB connection.

Among other noteworthy innovations in Samsung Home appliances are the RL55/ 52 series refrigerator, with an intelligent LCD display conveying family messages. The side-by-side H series fridge with the first ever “push type” handle. The Omni-Pro microwave, with unique multi-sensor technology, the Samsung washing machine protects delicate fabrics and saves energy, while the Samsung Mont Blanc AC uses Virus Doctor (SPI technology) to reduce harmful bacteria. The Navibot robot cleaner offers a superior camera-based navigation system, “Visionary Mapping.”

Ranked number one in the full touch mobile phone segment, Samsung’s extraordinary phones are driven by upto 1 GHz processors. The “Wave” cellphone has the world’s first “Super AMOLED” display, a “TouchWiz 3.0” interface and is powered by Samsung Bada, (a new open mobile development platform). The Monte is a dazzling feature phone with GPS. Samsung Apps, was also launched on mobile phones last year, will expand to several MENA markets in 2010.

In the I.T. arena Samsung created the LED Pico Projector and the slim PX2370 monitor. The first large format display 650TS is an interactive whiteboard with a touch screen and easy-sharing. The Samsung E60 and E100 are revolutionary E-books. The P580 and R580 notebooks and N210 and NB30 netbooks offer great performance & longer battery life. The P580 notebook comes packed with Intel’s Calpella Platform, a 16:9 LED Backlit LCD and an nVidia processor, while the R580 multimedia notebook features an “invisible” touch pad that blends into the palm rest. Samsung printers offer One-touch functionality.

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