amsung Electronics Co. Ltd, is the global leader in household electronics and Mobile phones Samsung Pakistan is now introducing new range of innovative Home Appliances, along with appointing â€œOrient Group of Companies.â€ as the new official distributor for Home-Appliances across Pakistan. A press conference and media lunch was recently held in this regards, at a Country Club in Lahore. The General Manager Samsung Pakistan, Mr. Steve Han said, â€œThere is a huge potential for growth in Home electronics market of Pakistan, which has attracted many players from the international electronics industry Samsung has a firm resolve and robust plans for investing in developing countries. It considers Pakistan as a promising market, with a vast population and sustainable economic growth Thus, the demand and competition in Pakistan is increasing as the customers seek to reduce domestic work-pressure by using more innovative appliances. Mr. Ahmed Fazal, Director Marketing, ORIENT Group of Companies expressed his views and stated, â€œWe are confident to partner with Samsung Electronics feel that these Home Appliancesâ€™ are brilliantly manufactured and will fulfill the needs of our consumers. We thank Mr. Steve for having trust in our company and together we will gain successâ€. A separate Samsung Dealer event will be arranged on the next day product introductions. Orient Group of Companies has a team of qualified and experienced professionals for promoting innovative electronic products, through a swift dealers network across Pakistan. This collaboration will enable Samsung to proactively enhance its services and streamline distribution all over the country. This introductory press-conference was chaired by the General Manager-Samsung Pakistan, Mr. Steve Han along with the Senior Manager-Samsung Electronics, Mr. Injae Lee, while the Home Appliances Category Head, Mr. Babaer Ali Kazmi also addressed the media. Baber Ali Kazmi, Home appliance category Head Samsung Electronics also stared, â€˜Samsung Home Appliances are very economical and affordable for our consumer, at the same time maintaing a level of quality and style we believe that Orient Group of Companies will surpass our expectations when they will be handling Samsung products in the marketâ€. He added further that â€˜Samsung has launched a new range of Air-conditioner, Refrigerator, Vacumm Cleaner, Washing Machine and Microwave ovens. These new products have already proved to be among the best on a global scale and have been customized as per local needs Samsung side-by-side refrigerator comes with a powerful Twin-Cooling feature, while the â€œVirus-Doctorâ€ technology in the New Air-Conditioner protects your home from Swine-Flu and other infectious viruses. Moreover, the new automatic washing machine, features and especially precise Voltage control.