Samsung Electronics Company Limited, a global leader in mobile phones and electronic products, is engaging rural populations in a fun-filled Activity across Sindh and Punjab. This Float activity is supported by the “Samsung-Guru†cell-phones series. The idea is to provide recreation in the entertainment starved rural areas. The theme of this campaign is “Samsung Guru comes to your town with excitement and prizesâ€.
These colorful floats will feature sound systems for live musical performances of popular local musicians and performers. Samsung products will be displayed on the float including; Guru E 1105 and Guru E 2120 mobile phones. The floats will stay two days in each city, while traveling through Sindh and Punjab provinces.
Smartly dressed promoters will brief visitors about products, while talented Show-Hosts will offer valuable prizes and entertainment. Moreover, the customers will be able to get exciting content, downloaded onto their personal phones through a special counter on the float.
Mr. Zeeshan Qureshi, Head of the Mobile Phones Division, Samsung-Pakistan and Afghanistan said, “The rural populace has always shown complete faith in the high-quality of Samsung products. It is a pleasure for us to create opportunities of entertainment and excitement for these customers, who are generally deprived of fun-filled amusement. Samsung Guru Floats will engage the participating enthusiasts in simple Quizzes and singing competitions where attractive gifts will be presented to the winners.â€
The live product demonstrations at the float allow potential customers to experience and purchase the Samsung Guru mobile phones that feature; Dual Speakers, Torchlight, FM radio, Three color variant, etc. The floats will entertain rural areas around Gujranwala, Jehlum, Rawalpindi, Attock, Abbotabad, Muzaffarabad, Faisalabad, Sahiwal, Multan, Hyderabad, Nawabshah, Sukker and Rahim-Yar- Khan etc.
