Press ReleasesSamsung


Samsung Digital Imaging Co. Ltd, today unveiled the ST550, ST500 and ST1000, the very latest additions to its camera portfolio. These three new compact devices are highlighted by innovative new features, groundbreaking technology, ease of use and design. Representing the next step in the evolution of the digital camera, the Samsung ST550, ST500, and ST1000 give consumers a whole new approach to personal photography.

Delivering twice the fun of any other compact digital camera, Samsung’s innovative ST550 and ST500 truly put the photographer in the picture. The ST550 and ST500 feature Dual LCDs with one on the front of the camera and another one on the back. Embracing the latest consumer trends, Samsung’s new ST1000 provides unprecedented connectivity as it incorporates geo-tagging, Bluetooth 2.0, DLNA, Wi-Fi* connectivity and DLNA compatibility, giving social networkers the ability to share their images while on the move and breaking the confines of uploading and sharing content in the traditional way.

“Today’s product launch is an important milestone for Samsung, reinforcing our position as a leading innovator in the digital camera market and setting a new benchmark for digital camera technology,” said Sang Jin Park, Chief Executive Officer of Samsung Digital Imaging Co. Ltd. “It is our goal to continue to lead the evolution of the industry whilst delivering a first-class consumer experience through ease of use and the design of our ‘Smart Cameras’. We’ve listened to what consumers want and need, particularly in the social networking field, and I expect these latest products to surpass even the highest expectations of today’s budding photographer, guaranteeing fun and excitement to the user.”

Samsung ST550 and ST500

The Samsung ST550 and ST500 bring the latest in compact camera innovation to consumers with Dual LCD screens on the front and back, offering twice the fun of any camera and allowing the user to take photographs they simply couldn’t take before. The growing popularity of social networking sites has given rise to the self-portrait or profile picture with many consumers turning their digital camera on themselves to become the subject of their photo. 

The 1.5” LCD now on the front of the ST550 and ST500 allows consumers to take these self-portraits and profile pictures with ease, showing the user exactly what the picture will look like, enabling the desired result every time. Incorporating a 3.5” wide, 1,152k-pixel touch-screen LCD, the ST550 delivers one of the highest resolution screens available on a digital camera. Complementing this is a 12.2 mega-pixel CCD and 27mm wide-angle Schneider KREIZNACH lens with 4.6x optical zoom, allowing a wider shooting range from a shorter distance, and producing clear, clean images with balanced resolution from the center of the image to the edges.

Another innovation found on the ST550 and ST500 is Samsung’s new powerful Smart Gesture User Interface (UI) with a built-in Gravity sensor. A simple tap can instantly power-up the camera into ‘take’ mode, and innovative Samsung technologies such as Smile Shot, Smart Face Recognition, and Smart Auto give users the ability to take the perfect image with ease.





Mega-Pixels 12.2 mega-pixels
Optical Zoom 4.6x Zoom Lens
LCD Size Dual LCD –

Front LCD: 1.5”

Back LCD (haptic):

3.5 inch wide 1,152,000-pixel touch-screen

Lens Schneider-KREUZNACH
Movie Mode 720p HD  / H.264 Format

 (optional HDMI / CEC cradle)

Size 99.8mm x 59.8mm x 18.9mm
Special Features
  • Smart Gesture UI
  • Advanced Real Dual Image Stabilization : Optical IS + Digital IS
  • One Touch Auto Focus
  • Smart Auto
  • Smart Album
  • Smart Face Recognition (up to 20 faces)
  • Perfect Portrait System: Beauty Shot / Face Detection / Self Portrait / Smile Shot / Blink Detection
  • Photo Style Selector
  • August 2009

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