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Samsung promotes Pakistan’s soft image with a Photo exhibition


amsung Electronics Company Limited, a global leader in electronic products and mobile phones, has sponsored a photo exhibition of a Korean photographer Yoo-Beyl-nam at the National Art Gallery Islamabad. Inaugurated by the Ambassador of Republic of Korea, this exhibition aims to promote photography and project a more positive image of Pakistan. The event is also supported by the Embassy of Republic of Korea, National Council of Art, and the Ministry of Culture, Government of Pakistan.

Samsung aims to explore the beauty of Pakistan and promote tourism by sponsoring such positive social events. The show will continue till 25th of June, where the aesthetically inspired photography work by Yoo-Beyl-nam will be displayed. This young photographer and traveler has assumed Pakistan as his second home and portrays the land and the people of the country beautifully. At the exhibition Mr. Yoo Beyl-nam will introduce the audience to his pictorial experiences across Pakistan.

The General Manager Samsung Pakistan Mr. Steve Han expressed his opinion by saying; “This exhibition will help in promoting the landscape, culture and warmth of the people of Pakistan. Besides that, it also reflects the ties between the people of Korea and Pakistan. Samsung seeks to further strengthen these relations by providing the most innovative high-quality products from Korea”.

The photographer Yoo-Beyl-nam came to Pakistan in the year 2000 and the trip changed his course of life from being a sculptor to a professional photographer. Yoo has also published a book, titled “InshaAllah” in 2006 in which he introduced the people and the natural scenery of Pakistan, through the photographs he captured during his trip through Pakistan. He has already held several exhibitions of his photography in Seoul, Korea. During his several television and Radio appearances, he says that he is deeply inspired by the people, places, culture and traditions of Pakistan.

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