Warid Leads The Service Excellence Way

Pakistan cellular industry has reached to a level where competition is going neck to neckand in such a competitive environment of cellular industry in Pakistan where, the price war isreaching its pinnacle, technology is on a boost and competition is fighting to provide more & morecoverage but there is only one thing that’s making the difference and that is service reliabilityand standard of customer services. Largely admired for its exceptional network, transparencyand innovation, Warid Telecom leads the service excellence way. It’s the customer experiencethat makes Warid Telecom uniquely distinguished. The PTA (Pakistan TelecommunicationAuthorities) report on consumer complaints 2008-09 shows Warid with lowest consumercomplaints that reflects the consumer satisfaction level.
At Warid, the idea of service excellence is practiced in a manner where customers are givenmaximum comfort and in case of any issue customers are given first contact resolution throughhighly personalized and caring service. Warid has one of the largest distribution channels andcustomer services network in the country, allowing it to offer wide accessibility and exceptionalcustomer services across Pakistan. Having deployed a practice of “Customer ExperienceManagement” the team of highly skilled professionals at Warid Customer Services servesover 190,000 customers on average in 24 hours through two state of the art Contact Centersin Lahore and Karachi. Almost 7000 walk-in customers are entertained every day through 19Sales and Service Centers out of which 1 is Mobile Business Center (Service on the wheels -an innovation in the Cellular Industry). A large network of 320  franchises actively serves Waridcustomers throughout Pakistan. To effectively gauge the customer experience, an innovativefeedback program “Customer Delight” is practiced, ensuring each customer coming in contactis gratified and remembers Warid’s way of serving in a pleasant manner. Aiming to exceedcustomer expectations and make it more personalize “Priority Customer Services” is there andconstantly delivering with the needs of Corporate and high profile customers. Having tremendousprogress and remarkable brand reputation, Warid Telecom continues to earn customer trust andloyalty by setting exemplary standards of service excellence in the cellular industry of Pakistan.